Light exposes his metaphorical self-portraits to the passers-by, knowing they will not understand, but hoping that they will be attracted and amused—and if he draws them toward his house, he feels he has them hooked. They will then read his signs, straighten out their lives as per his instructions, and help make Looney Street (his street’s name) and the city of Memphis better places to live. That is how it should work; its failure disappoints Light but does not deter him.