Sears Corduroy

In 1972 the Freedom Quilting Bee, a sewing cooperative based in Alberta, Alabama, near Gee's Bend, secured a contract with Sears, Roebubck to produce corduroy pillow covers. Made of a wide-wale cotton corduroy, the covers came in a variety of colors including "gold," "avocado leaf," "tangerine," and "cherry red." Production of the Sears pillow covers left little room for personal creativity, as labor at the Freedom Quilting Bee was divided to maximize daily output. Yet despite the standardized and repetitive process involved in producing the pillow covers, the availability of corduroy, a fabric seldom used before by the Gee's Bend quiltmakers, stimulated a profound creative response. Leftover lengths and scraps of corduroy were taken home by workers at the Bee. Given to friends and family or bundled for sale within the community, the scraps were then transformed from standardized remnants into vibrant and individualized works of art.