Ford Done Advertised So Long That Even the Dog Got a Chance to Ride

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    Photo: Stephen Pitkin/Pitkin Studio
1987
Found wood, paint, Bondo, industrial sealing compound, on wood
27 x 48 x 6 inches

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Ford Done Advertised So Long That Even the Dog Got a Chance to Ride was Dial’s first effort at giving his enigmatic works equally confounding titles.

Ford Done Advertised So Long That Even the Dog Got a Chance to Ride was Dial’s first effort at giving his enigmatic works equally confounding titles. This piece carries at least two messages. The first is
that the human race has developed a highly sophisticated technology to serve it like a pet dog. But the pet is now both in control and out of control. The men who created the problem are made of
grotesque twisted roots, and are gasping for breath beneath a blanket of pollution. The collared dog glares wildly at its masters/victims as it moves unrestrained toward the future. There is another angle—the representation of blacks as former pets, now getting their "chance to ride." The American economic system is represented by the Ford Motor Company, which created the assembly-line mass production that brought automobiles to the common man. The key word is "advertised," which in Dial's vocabulary means boasted, showed off, or taunted, actions that toughened the resolve of those who were determined to ride.